OCESA unveils Coliseo GNP Seguros in Guadalajara
The Mexican live powerhouse is renovating the university-affiliated Estadio 3 de Marzo, with the aim of reopening it in August
News By Hanna Ellington | 28 April 2026
OCESA is joining forces with GNP Seguros to renovate Guadalajara’s historic Estadio 3 de Marzo, reopening it as the Coliseo GNP Seguros in August.
The 55-year-old venue, set in western Mexico, has welcomed the likes of Shakira, Linkin Park, Lady Gaga, Justin Bieber, and Daddy Yankee, though it primarily operates as a university football venue as it is located on the Universidad Autónoma de Guadalajara campus.
But now, the space will be converted into a modern, top-tier venue capable…