Living la vita De Luca

Forty years on from Roberto De Luca's start in the music biz, IQ discovers the LN Italy president's passion for creating live events is as strong as ever

Roberto de Luca, Live Nation Italy
Roberto De Luca © Giovanni Gastel

Like so many of his peers, Roberto De Luca’s path to the upper echelons of the live music business has not been the result of some carefully plotted plan, but rather a set of fortunate circumstances.

In 1976, Roberto launched one of Italy’s first commercial radio stations – Punto Radio 96 – but, like so many fledgling enterprises, he found it tricky to balance the books.

“I was doing the programming as well as selling advertising but the station was not making…

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