The New Bosses 2026:
Aimen Zaman | Coca-Cola Arena, Dubai
At Coca-Cola Arena, Zaman combines her passion for live entertainment with data-driven marketing to connect audiences with experiences
Aimen Zaman is the assistant marketing manager at Coca-Cola Arena, where she combines her passion for live entertainment with data-driven marketing to create campaigns that connect audiences with unforgettable experiences.
She thrives on transforming insights into impactful strategies that drive engagement and sell out shows.
A self-confessed marketing nerd, Aimen enjoys analysing campaign performance and audience behaviour to continually refine her approach. Outside of work, she loves hosting game nights, discovering great food and bringing people together through shared experiences.
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