The New Bosses 2026:
Lola Loog | FKP Scorpio Sweden
Loog started in the industry in 2017 as a promoter assistant and gradually worked her way up, joining FKP Scorpio Sweden in 2024
Music has been a part of Lola Loog’s life for as long as she can remember. Loog spent most of her school years in music-focused classes, and her passion for live music eventually turned into a career.
She started in the industry in 2017 as a promoter assistant and gradually worked her way up, producing her own shows and events while also programming and booking festivals such as Weekend Festival and CNNCT Festival. In 2023, Lola moved to Stockholm…
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