The New Bosses 2026:
Lola Loog | FKP Scorpio Sweden

Loog started in the industry in 2017 as a promoter assistant and gradually worked her way up, joining FKP Scorpio Sweden in 2024

By Elspeth Dawe | 30 July 2026

Music has been a part of Lola Loog’s life for as long as she can remember. Loog spent most of her school years in music-focused classes, and her passion for live music eventually turned into a career.

She started in the industry in 2017 as a promoter assistant and gradually worked her way up, producing her own shows and events while also programming and booking festivals such as Weekend Festival and CNNCT Festival. In 2023, Lola moved to Stockholm…

This premium content is available to subscribers only.

Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more

Subscribe

Share this

THE NEW BOSSES 2026:

Christofer Melchior

Anschutz Entertainment Group (AEG)

Joining AEG in 2022 as booking manager, Melchoir is primarily responsible for booking Uber Arena and Uber Eats Music Hall in Berlin

Caitlin-Finn Ballard

ROAM

Ballard is a live booking agent in London, where she has spent the past six years representing artists and developing long-term live careers

Andrea Blahová

Heartnoize Promotion/Pohoda Festival

Blahová is a Slovak live music production manager based in Prague, active across the Czech and Slovak alternative circuit

Elektra Banks

The Team

Banks works across the UK and European festival strategy within the agency’s growing global festivals department

Aimen Zaman

Coca-Cola Arena, Dubai

At Coca-Cola Arena, Zaman combines her passion for live entertainment with data-driven marketing to connect audiences with experiences

Juan Velez

RBK Fusion

Velez joined RBK Fusion in 2024 as a booking agent and promoter, focusing on developing international and Latin artists across the GSA market

Katie Morgan

Legends Global

With 15 years in the live music industry, Katie Morgan, Programming Manager, is part of the Concert Halls team at Legends Global

Fergal Looney

Primary Talent International

Looney works across an esteemed roster of established stars and exciting new talent at the London-based talent agency

Nic Tepper

Handsome Tours

Originally from Los Angeles, Nic Tepper is a Sydney-based tour promoter and has worked across North America, Europe and Australia

Rens Peters

Friendly Fire

Peters is a booking agent and concert promoter at Friendly Fire, one of the Netherlands’ leading concert promoters

Florian Plakolm

Arcadia Live (FKP Scorpio)

Plakolm joined Arcadia Live in 2022, starting as a junior promoter and gravitating towards international shows and artists

Benji Stoll

Ticketmaster

Stoll has spent over seven years partnering with artists, managers, and promoters to build ticketing strategies that put fans first

Bryan Tan

Live Nation Asia

Tan is a Singaporean partnership and media specialist who has been building in the entertainment and events industry since 2016

Callum Burke

Superstruct UK

With over 10+ years’ experience in the live music industry, Burke is now lead booker for six major UK Festivals at Superstruct

Eabhan Gormley

MCD Productions

After cutting her teeth in various roles across dressing rooms and site office teams, Gormley stepped into an assistant role at MCD

Anastasia Klochkivska

UTA

Klochkivska works as a music coordinator and is known for championing the next wave of artists, with a particular interest in their fan communities

Selma Eistrup Madsen

Roskilde Festival

Madsen is helping develop a new concert series with the aim of strengthening collaboration across the Nordic music scene

Manuela Villazón

Breakfast Live

Villazón is a talent buyer based in Bogotá, Colombia, specialising in international touring, artist development and audience growth

Solomon Ogunbiyi

Live Nation

Ogunbiyi's path bridges both live music and fashion, giving him a broader, more rounded outlook within his profession

MOST POPULAR

Related Content

Live Nation's Thomas Johansson

Celebrating Thomas Johansson at 75

IQ celebrates the career of the industry pioneer, who cemented the Nordics into the routing of every international tour that visits Europe

Feature 4 September, 2023

Anna Sjölund, ASM Global

The Solutionist: Anna Sjölund’s 25 years in live

Having made a name for herself as one of the industry's most reliable and quick-thinking promoters, Sjölund is embarking on a new era of her career...

Feature 30 May, 2024

Best of 2022: Lucy Dickins – A tale of two cities

Looking back on her first 25 years in the music industry, WME's global head of contemporary music and touring revisits her path to the top

Feature 31 December, 2022

Back to top