The New Bosses 2026:
Juan Velez | RBK Fusion
Velez joined RBK Fusion in 2024 as a booking agent and promoter, focusing on developing international and Latin artists across the GSA market
Born and raised in Guayaquil, Ecuador, Juan moved to Berlin to study at university, bringing with him a lifelong passion for music.
His journey into the industry began by managing a band formed by close friends, an experience that not only taught him the fundamentals of the business but also confirmed that live music was where he wanted to build his career.
After graduating, he gained experience across label management, booking, and tour management before joining RBK Fusion in 2024…
Share this
THE NEW BOSSES 2026:
MOST POPULAR
-
‘Not worth the risk’: UK independent festivals facing dip in ticketer confidence
News 28 July 2026
-
Live Nation reveals plans for South America’s largest indoor arena in São Paulo
News 30 July 2026
-
Wasserman to sell remaining stake in The Team to Providence
News 29 July 2026
-
New Bosses 2026: This year’s class of rising talent revealed
News 03 August 2026
-
G! Festival: Inside one of the world’s most remote music festivals
News 31 July 2026
-
International audience growth drives Live Nation to $7.7 billion Q2 revenue
News 31 July 2026
-
IQ 146 out now: Inside Bad Bunny’s DTMF tour, New Bosses revealed, K-pop’s global growth
News 03 August 2026
-
‘You must be fulfilled culturally’: Senbla on its 15th anniversary
News 30 July 2026
-
World Cup tour brings Bresh to ‘best ever numbers’
News 29 July 2026
-
US lawmakers ‘demand answers’ from StubHub CEO over alleged ‘market manipulation’
News 30 July 2026


















