The New Bosses 2026:
Caitlin-Finn Ballard | ROAM

Ballard is a live booking agent in London, where she has spent the past six years representing artists and developing long-term live careers

By Lisa Henderson | 30 July 2026

Caitlin-Finn Ballard is a live booking agent at ROAM (formerly ATC) in London, where she has spent the past six years representing artists and developing long-term live careers.

With a background spanning sound engineering, music journalism, playing in bands and grassroots promotion, she brings a broad perspective to artist development and the wider ecosystem around an artist. Her approach is rooted in building meaningful relationships, creating thoughtful live strategies and championing the people and communities that shape the industry. 

What…

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THE NEW BOSSES 2026:

Anastasia Klochkivska

UTA

Klochkivska works as a music coordinator and is known for championing the next wave of artists, with a particular interest in their fan communities

Manuela Villazón

Breakfast Live

Villazón is a talent buyer based in Bogotá, Colombia, specialising in international touring, artist development and audience growth

Callum Burke

Superstruct UK

With over 10+ years’ experience in the live music industry, Burke is now lead booker for six major UK Festivals at Superstruct

Rens Peters

Friendly Fire

Peters is a booking agent and concert promoter at Friendly Fire, one of the Netherlands’ leading concert promoters

Eabhan Gormley

MCD Productions

After cutting her teeth in various roles across dressing rooms and site office teams, Gormley stepped into an assistant role at MCD

Lola Loog

FKP Scorpio Sweden

Loog started in the industry in 2017 as a promoter assistant and gradually worked her way up, joining FKP Scorpio Sweden in 2024

Bryan Tan

Live Nation Asia

Tan is a Singaporean partnership and media specialist who has been building in the entertainment and events industry since 2016

Andrea Blahová

Heartnoize Promotion/Pohoda Festival

Blahová is a Slovak live music production manager based in Prague, active across the Czech and Slovak alternative circuit

Elektra Banks

The Team

Banks works across the UK and European festival strategy within the agency’s growing global festivals department

Fergal Looney

Primary Talent International

Looney works across an esteemed roster of established stars and exciting new talent at the London-based talent agency

Florian Plakolm

Arcadia Live (FKP Scorpio)

Plakolm joined Arcadia Live in 2022, starting as a junior promoter and gravitating towards international shows and artists

Juan Velez

RBK Fusion

Velez joined RBK Fusion in 2024 as a booking agent and promoter, focusing on developing international and Latin artists across the GSA market

Katie Morgan

Legends Global

With 15 years in the live music industry, Katie Morgan, Programming Manager, is part of the Concert Halls team at Legends Global

Benji Stoll

Ticketmaster

Stoll has spent over seven years partnering with artists, managers, and promoters to build ticketing strategies that put fans first

Selma Eistrup Madsen

Roskilde Festival

Madsen is helping develop a new concert series with the aim of strengthening collaboration across the Nordic music scene

Nic Tepper

Handsome Tours

Originally from Los Angeles, Nic Tepper is a Sydney-based tour promoter and has worked across North America, Europe and Australia

Solomon Ogunbiyi

Live Nation

Ogunbiyi's path bridges both live music and fashion, giving him a broader, more rounded outlook within his profession

Christofer Melchior

Anschutz Entertainment Group (AEG)

Joining AEG in 2022 as booking manager, Melchoir is primarily responsible for booking Uber Arena and Uber Eats Music Hall in Berlin

Aimen Zaman

Coca-Cola Arena, Dubai

At Coca-Cola Arena, Zaman combines her passion for live entertainment with data-driven marketing to connect audiences with experiences

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