The beats grow louder: The rise of Afrobeats

Amid the extraordinary ascent of the genre, Tochi Louis traces the growing influence of African artists around the world

Feature By IQ | 1 July 2025

The rise of Afrobeats has been extraordinary in recent years, with talent from Africa headlining festivals around the world and selling out stadia throughout Europe. But with such success driving unrealistic artist expectations, Tochi Louis investigates how the professionals helping African acts export their talent are reassessing their strategies in an effort to maintain momentum.Afrobeats has taken the global stage by storm. Its boisterous beats and celebratory spirit have pulled diverse crowds across major markets worldwide. What was once tucked away in the world music niche is now selling out stadiums and arenas, competing with Western

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