Adele’s Munich run ‘a milestone in music history’

The team behind Adele’s historic German run have told IQ the acclaimed show represents “a milestone in music history” and debated whether it will inspire further residencies.

The singer broke numerous records with her 10-night stint at a giant pop-up stadium in Munich – the largest temporary arena ever built.

More than 730,000 tickets were sold for the exclusive European concerts, held between 2-31 August, which registered the highest attendance of any concert residency outside Las Vegas, according to promoter Live Nation.

Speaking in the latest issue of IQ, Adele’s agent Lucy Dickins and Live Nation GSA CEO Marek Lieberberg do not rule out the possibility of other acts staging similar productions down the line, but stress that it isn’t an easy template to follow.

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