Avicii Arena launches unique merch store offer
Customers can only pay for merchandise "with their emotions" at the new in-venue-store as part of a mental health initiative
News By James Hanley | 23 November 2023
A new store is opening inside Sweden’s Avicii Arena with the twist that customers can only pay for merchandise with their emotions. The Break The Silence campaign has been launched today by the naming right partners behind the Stockholm venue to raise awareness around young people’s mental health.
A new store is opening inside Sweden’s Avicii Arena with the twist that customers can only pay for merchandise with their emotions.
The Break The Silence campaign has been launched today by the naming right partners behind the Stockholm venue to raise awareness around young people’s mental health.
Avicii Arena was established in May 2021 through a collaboration between the Tim Bergling Foundation, Trygg-Hansa, BAUHAUS, and ASM Global. Avicii, real name Tim…
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