Festivals must diversify their financial models

Nick Bonard

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Nick Bonard, CEO of Montreux Jazz Festival Media Ventures, gives three examples of alternative revenue streams for events

In recent years, a growing number of festivals have been forced to close their doors. This situation has been a long time coming.

Everybody focuses on Covid, Brexit, and increasing costs, but the inflationary pressure was coming even before that with the digitalisation of music, where artists were no longer making the bulk of their revenue from selling albums. The moment they started relying on touring, we started seeing performance fees creep up.

Putting on a festival is costing more…

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