The Innovators 2025:
Discovermarket

Discovermarket specialises in orchestrating embedded insurance programmes across various ecosystems, including ticketing, travel, retail, and SMEs.

By IQ | 4 September 2025

Securing liability insurance for an event is rarely straightforward. Coverage can be confusing, pricing inconsistent, and organisers often spend days going back and forth with brokers. That’s a challenge faced in most markets around the world.

 

“We conducted a mystery shopping exercise in Brazil to buy event liability cover through brokers and found the process to be very overwhelming,” says Vanesa Cividini, managing director Europe at embedded insurance specialist discovermarket, which launched in the country last December.

“Different brokers…

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THE INNOVATORS 2025:

Palco

Palco’s solution is a white-label platform that gives organisers control: instant payouts, stability under pressure, and a single dashboard to manage sales, access control, and marketing.

SUPER

The VIP business is booming, and if done right, founder Mike Savas suggests it can add between 5% and 10% to an artist’s gross revenue on the road.

Reservix

At the core of today’s Reservix operations is a belief in good marketing: an emphasis on performance marketing and a commitment to helping promoters find their audiences.

TicketPlan

In a market of booming arena and stadium shows, punters are simultaneously spending more on live entertainment and showing more caution in the way they do it. 

XCEED

While human editorial input is vital in giving XCEED credibility as a guide and tastemaker, the real aim is to get people out and partying, not gazing at an app.

Entrio

Entrio operates in Croatia, Slovenia, and Bosnia and Herzegovina, issuing over 4m tickets annually for more than 13,000 sports, music, cultural, and business events.

Ticket Station

Sofia-based promoter Fest Team manages its own ticketing, under the Ticket Station brand, which also works with a number of partner promoters.

LW Tickets

LW Tickets offers full-service ticketing and box office solutions to external producers and partners of Lloyd-Webber Theatres (LW Theatres)

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