The Innovators 2025:
SUPER

The VIP business is booming, and if done right, founder Mike Savas suggests it can add between 5% and 10% to an artist’s gross revenue on the road.

By IQ | 4 September 2025

Mike Savas has an issue with the common definition of “VIP” in the live space. “To a lot of management teams, I think VIP means a photo opp with their artist. And it doesn’t mean that. That’s what it meant.

That’s not what it’s going to mean in two years from now.”

Savas, CEO and founder of SUPER, specialises in VIP according to its new definition – a far broader concept, encompassing deluxe experiences and exclusive…

This premium content is available to subscribers only.

Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more

Subscribe

Share this

THE INNOVATORS 2025:

Ticket Station

Sofia-based promoter Fest Team manages its own ticketing, under the Ticket Station brand, which also works with a number of partner promoters.

LW Tickets

LW Tickets offers full-service ticketing and box office solutions to external producers and partners of Lloyd-Webber Theatres (LW Theatres)

Entrio

Entrio operates in Croatia, Slovenia, and Bosnia and Herzegovina, issuing over 4m tickets annually for more than 13,000 sports, music, cultural, and business events.

XCEED

While human editorial input is vital in giving XCEED credibility as a guide and tastemaker, the real aim is to get people out and partying, not gazing at an app.

Discovermarket

Discovermarket specialises in orchestrating embedded insurance programmes across various ecosystems, including ticketing, travel, retail, and SMEs.

Palco

Palco’s solution is a white-label platform that gives organisers control: instant payouts, stability under pressure, and a single dashboard to manage sales, access control, and marketing.

Reservix

At the core of today’s Reservix operations is a belief in good marketing: an emphasis on performance marketing and a commitment to helping promoters find their audiences.

TicketPlan

In a market of booming arena and stadium shows, punters are simultaneously spending more on live entertainment and showing more caution in the way they do it. 

MOST POPULAR

Related Content

LIVENow’s Studio 2054 show with Dua Lipa

How does livestreaming fit in a post-pandemic industry?

The significant winner throughout Covid-19’s restrictions has been livestreaming. But as live shows and touring kickstart, what’s next for this developing revenue stream?

Feature 17 August, 2021

Best of 2022: Lucy Dickins – A tale of two cities

Looking back on her first 25 years in the music industry, WME's global head of contemporary music and touring revisits her path to the top

Feature 31 December, 2022

Live Nation's Thomas Johansson

Celebrating Thomas Johansson at 75

IQ celebrates the career of the industry pioneer, who cemented the Nordics into the routing of every international tour that visits Europe

Feature 4 September, 2023

Back to top