The Innovators 2025:
Ticket Station
Sofia-based promoter Fest Team manages its own ticketing, under the Ticket Station brand, which also works with a number of partner promoters.
Those who might have assumed Bulgaria was not a powerful market had a wake-up call last year when Ed Sheeran’s first-ever performance in the country sold 60,000 tickets at the National Stadium in Sofia, drawing an audience comprising 98% Bulgarians.
Another stadium show for Andrea Bocelli two weeks later proved it was not a one-off.
“The ticketing market in Bulgaria is growing fast,” says Stefan Elenkov, founder and CEO of Fest Team, the promoter behind both shows. “For years, people thought…
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