The Innovators 2025:
XCEED

While human editorial input is vital in giving XCEED credibility as a guide and tastemaker, the real aim is to get people out and partying, not gazing at an app.

By IQ | 4 September 2025

Things are tough for smaller promoters, but the good news from Barcelona-based, globally connected, going-out portal XCEED is that the little guys are getting a lot better at making their own luck. “Three years ago, we would get a request from a client to promote an event: ‘Help us to do this.

Things are tough for smaller promoters, but the good news from Barcelona-based, globally connected, going-out portal XCEED is that the little guys are getting a lot better at…

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THE INNOVATORS 2025:

SUPER

The VIP business is booming, and if done right, founder Mike Savas suggests it can add between 5% and 10% to an artist’s gross revenue on the road.

Reservix

At the core of today’s Reservix operations is a belief in good marketing: an emphasis on performance marketing and a commitment to helping promoters find their audiences.

Entrio

Entrio operates in Croatia, Slovenia, and Bosnia and Herzegovina, issuing over 4m tickets annually for more than 13,000 sports, music, cultural, and business events.

LW Tickets

LW Tickets offers full-service ticketing and box office solutions to external producers and partners of Lloyd-Webber Theatres (LW Theatres)

TicketPlan

In a market of booming arena and stadium shows, punters are simultaneously spending more on live entertainment and showing more caution in the way they do it. 

Ticket Station

Sofia-based promoter Fest Team manages its own ticketing, under the Ticket Station brand, which also works with a number of partner promoters.

Discovermarket

Discovermarket specialises in orchestrating embedded insurance programmes across various ecosystems, including ticketing, travel, retail, and SMEs.

Palco

Palco’s solution is a white-label platform that gives organisers control: instant payouts, stability under pressure, and a single dashboard to manage sales, access control, and marketing.

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