The Innovators 2025:
XCEED
While human editorial input is vital in giving XCEED credibility as a guide and tastemaker, the real aim is to get people out and partying, not gazing at an app.
Things are tough for smaller promoters, but the good news from Barcelona-based, globally connected, going-out portal XCEED is that the little guys are getting a lot better at making their own luck. “Three years ago, we would get a request from a client to promote an event: ‘Help us to do this.
We need to sell the tickets,’ says XCEED’s head of digital marketing Rita Surgucheva. “Now, way more often, I have conversations with clients who understand that, for example,…
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