The Innovators 2025:
TicketPlan

In a market of booming arena and stadium shows, punters are simultaneously spending more on live entertainment and showing more caution in the way they do it. 

By IQ | 4 September 2025

Ticketing insurance has entrenched itself in the ticket-buying process in recent years – a legacy of Covid, says TicketPlan relationship and development director Ben Bray.

In a market of booming arena and stadium shows, punters are simultaneously spending more on live entertainment and showing more caution in the way they do it. 

“There are more events taking place than ever before, and we’ve seen demand for TicketPlan – particularly on the larger on-sales – continue to go from strength to strength,”…

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THE INNOVATORS 2025:

Entrio

Entrio operates in Croatia, Slovenia, and Bosnia and Herzegovina, issuing over 4m tickets annually for more than 13,000 sports, music, cultural, and business events.

LW Tickets

LW Tickets offers full-service ticketing and box office solutions to external producers and partners of Lloyd-Webber Theatres (LW Theatres)

SUPER

The VIP business is booming, and if done right, founder Mike Savas suggests it can add between 5% and 10% to an artist’s gross revenue on the road.

Ticket Station

Sofia-based promoter Fest Team manages its own ticketing, under the Ticket Station brand, which also works with a number of partner promoters.

Reservix

At the core of today’s Reservix operations is a belief in good marketing: an emphasis on performance marketing and a commitment to helping promoters find their audiences.

Discovermarket

Discovermarket specialises in orchestrating embedded insurance programmes across various ecosystems, including ticketing, travel, retail, and SMEs.

Palco

Palco’s solution is a white-label platform that gives organisers control: instant payouts, stability under pressure, and a single dashboard to manage sales, access control, and marketing.

XCEED

While human editorial input is vital in giving XCEED credibility as a guide and tastemaker, the real aim is to get people out and partying, not gazing at an app.

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