The Innovators 2025:
Reservix

At the core of today’s Reservix operations is a belief in good marketing: an emphasis on performance marketing and a commitment to helping promoters find their audiences.

By IQ | 4 September 2025

Sometimes, technology – and technology-driven ticketing companies – can arise from surprising origins. Reservix has its roots in 2002, and the John Sheppard Ensemble, a choral music group based in the southern German city of Freiburg.

Software developer Johannes Güntert, an enthusiastic singer in the choir, together with conductor Johannes Tolle, developed a print-at-home solution that allowed seating plan booking – a pioneering achievement at a time when hard tickets were still commonplace. Initially only intended for the choir’s own purposes, the web-based…

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THE INNOVATORS 2025:

SUPER

The VIP business is booming, and if done right, founder Mike Savas suggests it can add between 5% and 10% to an artist’s gross revenue on the road.

Palco

Palco’s solution is a white-label platform that gives organisers control: instant payouts, stability under pressure, and a single dashboard to manage sales, access control, and marketing.

Ticket Station

Sofia-based promoter Fest Team manages its own ticketing, under the Ticket Station brand, which also works with a number of partner promoters.

LW Tickets

LW Tickets offers full-service ticketing and box office solutions to external producers and partners of Lloyd-Webber Theatres (LW Theatres)

XCEED

While human editorial input is vital in giving XCEED credibility as a guide and tastemaker, the real aim is to get people out and partying, not gazing at an app.

Discovermarket

Discovermarket specialises in orchestrating embedded insurance programmes across various ecosystems, including ticketing, travel, retail, and SMEs.

Entrio

Entrio operates in Croatia, Slovenia, and Bosnia and Herzegovina, issuing over 4m tickets annually for more than 13,000 sports, music, cultural, and business events.

TicketPlan

In a market of booming arena and stadium shows, punters are simultaneously spending more on live entertainment and showing more caution in the way they do it. 

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