Report

Touring Entertainment Report 2026

The only global overview and analysis of touring content in the world, and the go-to guide for professionals worldwide.

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What's Inside

Hans Zimmer redefines music scores

Lisa Henderson talks to the key execs behind the Hans Zimmer Live - The Next Level tour.

What a Score!

Eamonn Forde charts the growing popularity of movie and orchestra experiences.

It's Business and It's Personal

Ben Lee explores how touring exhibitions are racing to deliver hyper-personalised moments that keep audiences coming back.

LatAm: The Land of Opportunity?

Josefina Armendariz & Florencia Mauro report on how local knowledge can boost touring entertainment success in the region

Exhibition Trends Beyond Immersive

Adam Woods explores how the exhibition game is being forced to raise its game...

Beyond AAA Markets

Francine Gorman reports on the best financial success strategies for smaller markets...

From the Report

Hans Zimmer: Taking film concerts to the next level

Hans Zimmer’s latest tour is redefining how audiences experience movie scores. Lisa Henderson talks to the key execs behind the success story

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LatAm: The land of opportunity?

Josefina Armendariz & Florencia Mauro report on booming touring entertainment in Latin America, where diverse markets make local knowledge the key to success

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Hans Zimmer: Taking film concerts to the next level

With 50 sold-out arena shows and over half a million ticket sales, Hans Zimmer’s latest tour is redefining how audiences experience scores

Feature 20 May 2026

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What a score: The rise of cinema with live orchestras

As a new generation discovers soundtracks, and nostalgia drives rewatching favourite films, Eamonn Forde charts the growing popularity of movie and orchestra experiences

Feature 11 May 2026

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Where art has no borders

Despite teamLab’s unconventional hierarchy, it built hugely popular cultural destinations. IQ asks Takashi Kudo how.

Feature 11 May 2026

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LATAM: The land of opportunity?

Josefina Armendariz & Florencia Mauro report on booming touring entertainment in Latin America, where diverse markets make local knowledge the key to success

Feature 11 May 2026

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Trusted IP: Exhibition trends beyond immersive

Adam Woods explores key developments in touring exhibitions

Feature 11 May 2026

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MOST POPULAR

COMMENT

Q&A: Annabelle Mauger, lililillilil

They have taught me one fundamental thing: nothing is ever guaranteed

Annabelle Mauger

Annabelle Mauger describes her immersive experience pathway and explains what drives her creative vision, why accessibility is key for immersive events, and more

COMMENT 04 Jun 2026

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A unified voice

The immersive and experience-driven events industry has been struggling to find its own voice

Meritaten Mance

Meritaten Mance argues the fast-growing touring entertainment sector needs a unified voice to define itself and strengthen its global position

COMMENT 11 May 2026

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Getting out of our silos

In many ways, we are still at the beginning of defining what the experience economy will become

Mariano Otero

Mariano Otero explains why getting out of our silos is vital for the experience economy

COMMENT 11 May 2026

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Why AI won’t kill us all

I think it’s too early to foretell the end of arts and culture

Dr. Nepomuk Schessl

Dr Nepomuk Schessl offers reasons to be hopeful when it comes to the impact of AI on the arts

COMMENT 11 May 2026

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Q&A: Rob Lake

What unlocked the growth wasn’t strategy – it was obsession with the work itself

Rob Lake

Rob Lake creates illusions for some of the biggest IP-led productions on the planet. He tells us how important live work is for creating magic in the moment.

COMMENT 11 May 2026

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