Indie Champions 2025:
Eat to the Beat
Eat to the Beat (ETTB) has come a long way since the late Tony Laurenson launched operations more than 40 years ago.
With nearly 80 full-time employees and 500–1,000 freelancers helping Eat to the Beat (ETTB) fulfil its global catering contracts each year, the business has come a long way since the late Tony Laurenson launched operations more than 40 years ago.
A conversation with friends revealed that nobody was catering for musicians on tour and that acts were spending a small fortune dining out each night. Laurenson grasped the opportunity, and ETTB was launched in February 1984. Initially working from his parents’ garage with just a flight case, he headed out on tour with Joe Jackson and Iron Maiden in that first year.
When Laurenson learned his backstage catering was often better than the food being served to VIPs, corporate guests, or paying punters front-of-house, he launched a corporate hospitality…
Looking for full access?
Enjoy unlimited access to all digital content by subscribing to IQ
Share this
