Indie Champions 2025:
Eat to the Beat

Eat to the Beat (ETTB) has come a long way since the late Tony Laurenson launched operations more than 40 years ago.

By IQ | 19 November 2025

With nearly 80 full-time employees and 500–1,000 freelancers helping Eat to the Beat (ETTB) fulfil its global catering contracts each year, the business has come a long way since the late Tony Laurenson launched operations more than 40 years ago.

A conversation with friends revealed that nobody was catering for musicians on tour and that acts were spending a small fortune dining out each night. Laurenson grasped the opportunity, and ETTB was launched in February 1984. Initially working from his parents’ garage with…

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INDIE CHAMPIONS 2025:

S2BN Entertainment

Michael Cohl founded S2BN Entertainment, an independent company dedicated to producing & promoting world-class live experiences across multiple sectors.

Aiken Promotions

Aiken Promotions is a multi-generational family company, founded over 60 years ago by the late James Aiken in Belfast, Northern Ireland.

Barley Arts

Barley Arts was founded in 1979 when Italian record label Dischi Ricordi decided to launch a catalogue of country and folk music by organising tours and concerts.

Northern Music

Launched in 1987 as a response to a London-dominated music industry, Northern Music offers a swathe of services to clients, employing 12 staff and using freelancers for specific projects.

Double Vee Concerts

Jacco van Lanen and Willem Venema founded the three-people-strong promotion company Double Vee Concerts at the end of 2009.

All Things Go

Having evolved from a single-day event, All Things Go now welcomes more than 120,000 fans annually to multi-day events in Washington, New York, and Toronto.

Cobra Agency

Specialising in the rock and metal genres, Cobra Agency was founded in 2017 by business partners Günther Beer and Dominik Meyer.

IAG

IAG was formed in June 2023 following the merger of legacy full-service agency APA and music touring agency AGI.

People Entertainment Group

Founded in 2001, People Entertainment Group now operates its own network of companies, allowing it to self-present its tours.

Good Taste Production

Formed in 2012, Good Taste specialises in creating original festival concepts and large-scale live experiences across Poland.

Bonus Track

Bonus Track was formed 40 years ago in the wake of the inaugural Rock in Rio Festival, where company founder Luiz Oscar Niemeyer had the role of general coordinator

Opus

Opus was founded in 1994 in order to develop Jazz Open Stuttgart festival, and was positively transformed by serial entrepreneur Jürgen Schlensog in 2008.

Paléo Arts & Spectacles

Non-profit cultural association Paléo Arts & Spectacles was formed in 1974 to bring popular folk music to the local youth.

Silverdust

Formed after a rocky start for Summer Breeze Open Air, Silverdust GmbH was formed as the company behind the rock and metal-focussed festival.

Solo

Now functioning as an all-around artist agency service, Solo was formed in 1985 by John Giddings

LETSGO

Brothers Iñaki and Gorka Fernández founded LETSGO in 2009, with an ambition to fuse the performing arts and captivate audiences worldwide.

DHP Family

Working at both national and regional level, DHP Family promote artists including James Blunt, Lewis Capaldi and Sam Fender.

Voulez-vous Danser

Paris-based Voulez-vous Danser (VVD) has grown from a small independent initiative into a full-scale international booking and live production agency.

Serious

With over 30 years’ experience in producing events from grassroots to large scale concerts, festivals and tours, Serious aim to make meaningful music experiences and opportunities for everyone.

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