Indie Champions 2025:
IAG

IAG was formed in June 2023 following the merger of legacy full-service agency APA and music touring agency AGI.

By IQ | 19 November 2025

IAG was formed in June 2023 following the merger of legacy full-service agency APA and music touring agency AGI.

In addition to global touring in music and comedy, the company offers its clients full-service representation in the areas of film, television, streaming, publishing, media rights, physical production, endorsements, and branding.

On the music front, some of IAG’s top clients include Billy Joel, 50 Cent, Metallica, Mary J. Blige, Ghost, Sleep Token, Rod Stewart, Mötley Crüe, Ne-Yo, BigXthaPlug, Neil Young, Disturbed, The…

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INDIE CHAMPIONS 2025:

Northern Music

Launched in 1987 as a response to a London-dominated music industry, Northern Music offers a swathe of services to clients, employing 12 staff and using freelancers for specific projects.

Eat to the Beat

Eat to the Beat (ETTB) has come a long way since the late Tony Laurenson launched operations more than 40 years ago.

Cobra Agency

Specialising in the rock and metal genres, Cobra Agency was founded in 2017 by business partners Günther Beer and Dominik Meyer.

Good Taste Production

Formed in 2012, Good Taste specialises in creating original festival concepts and large-scale live experiences across Poland.

Double Vee Concerts

Jacco van Lanen and Willem Venema founded the three-people-strong promotion company Double Vee Concerts at the end of 2009.

Aiken Promotions

Aiken Promotions is a multi-generational family company, founded over 60 years ago by the late James Aiken in Belfast, Northern Ireland.

Barley Arts

Barley Arts was founded in 1979 when Italian record label Dischi Ricordi decided to launch a catalogue of country and folk music by organising tours and concerts.

Opus

Opus was founded in 1994 in order to develop Jazz Open Stuttgart festival, and was positively transformed by serial entrepreneur Jürgen Schlensog in 2008.

Voulez-vous Danser

Paris-based Voulez-vous Danser (VVD) has grown from a small independent initiative into a full-scale international booking and live production agency.

Paléo Arts & Spectacles

Non-profit cultural association Paléo Arts & Spectacles was formed in 1974 to bring popular folk music to the local youth.

Bonus Track

Bonus Track was formed 40 years ago in the wake of the inaugural Rock in Rio Festival, where company founder Luiz Oscar Niemeyer had the role of general coordinator

Silverdust

Formed after a rocky start for Summer Breeze Open Air, Silverdust GmbH was formed as the company behind the rock and metal-focussed festival.

People Entertainment Group

Founded in 2001, People Entertainment Group now operates its own network of companies, allowing it to self-present its tours.

Solo

Now functioning as an all-around artist agency service, Solo was formed in 1985 by John Giddings

DHP Family

Working at both national and regional level, DHP Family promote artists including James Blunt, Lewis Capaldi and Sam Fender.

S2BN Entertainment

Michael Cohl founded S2BN Entertainment, an independent company dedicated to producing & promoting world-class live experiences across multiple sectors.

All Things Go

Having evolved from a single-day event, All Things Go now welcomes more than 120,000 fans annually to multi-day events in Washington, New York, and Toronto.

LETSGO

Brothers Iñaki and Gorka Fernández founded LETSGO in 2009, with an ambition to fuse the performing arts and captivate audiences worldwide.

Serious

With over 30 years’ experience in producing events from grassroots to large scale concerts, festivals and tours, Serious aim to make meaningful music experiences and opportunities for everyone.

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