Country Profile: Argentina

"After the strong post-pandemic rebound, the market stabilised, and that forced everyone to work with more precision," says Matías Loizaga

Argentina’s live industry has entered a stage of maturity. “After the strong post-pandemic rebound, the market stabilised, and that forced everyone to work with more precision,” says Matías Loizaga, partner and marketing director at Popart Music.

The most concrete operational change is currency-related: three consecutive years of exchange rate stability, according to Eduardo Basagaña of EB Producciones, “which allows us to plan and work better.” Sebastián Carlomagno, COO of Move Concerts Argentina, adds the ability to transfer funds…