Country Profile: Malaysia
Over 450 concerts took place in Malaysia last year, underlining the confidence that Live Nation Malaysia’s managing director Para Rajagopal has in the market
Over 450 concerts took place in Malaysia last year, underlining the confidence that Live Nation Malaysia’s managing director Para Rajagopal has in the market.
“Since the pandemic, interest in live concerts and a strong willingness to spend on premium live experiences has significantly increased,” he explains, citing upcoming The Weeknd and BTS shows in Kuala Lumpur’s 85,000-capacity TM Stadium National as evidence of the country’s ascent as a vital Asian destination.
In May, Rajagopal and his company kickstarted…