Country Profile: Slovakia

While Slovakia’s concert market is more crowded than ever, tough economic conditions are causing fans to tighten their purse strings

While Slovakia’s concert market is more crowded than ever, tough economic conditions are causing fans to tighten their purse strings, meaning that some shows inevitably underperform.

“Our approach is to stay selective, price realistically, and position each event very carefully from the outset,” says Michal Očovan from ProMusic, which has recently promoted Judas Priest with Airbourne in Bratislava and Soulfly at Slížovica Festival.

When it comes to building an artist in Slovakia, patience and consistency are key,…