Country Profile: Colombia

Colombia has stopped being an extension of regional routes and has become a strategic stop in its own right

Colombia has stopped being an extension of regional routes and has become a strategic stop in its own right. The live entertainment sector grew 10.6% year on year despite a demanding macroeconomic environment, according to Luz Ángela Castro, general director of OCESA Colombia.

“The biggest challenge has been building an ecosystem capable of meeting the demands of global tours,” she says, which means infrastructure, specialised technical talent, stronger supply chains, and coordination with authorities.

Embodying that leap is Vive Claro Distrito…