Country Profile: South Korea

An extremely strong domestic market has been bolstered by a slate of activity from international artists, indicating shifting attitudes towards South Korea as a priority destination on Asia tours

South Korea has evolved into one of Asia’s most mature and dynamic live entertainment markets. An extremely strong domestic market has been bolstered by a slate of activity from international artists, indicating shifting attitudes towards South Korea as a priority destination on Asia tours.

Indeed, leading promoter ICA Live Asia has reported one of the busiest and most rewarding periods in its history, according to founder and chairman Tommy Jinho Yoon. The firm’s recent shows include Muse’s sold-out 32,000-capacity…