Global Promoters Report 2026

Country Profile: China

“China’s live touring market has not only rapidly grown but is now entering a more stable phase of development,” says Shine Zhou, senior VP of AEG Presents Asia

“China’s live touring market has not only rapidly grown but is now entering a more stable phase of development,” says Shine Zhou, senior VP of AEG Presents Asia.

“For international artists, opportunities are expanding beyond Shanghai and Beijing, with cities such as Hangzhou, Chengdu, and Haikou emerging as viable touring markets thanks to growing audience demand and spending power.”

Zhou, whose company oversaw multi-city stadium tours from Katy Perry, Ed Sheeran, and Hans Zimmer over the past couple of…

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