Country Profile: Caucasus & Central Asia

Despite complex political and economic conditions, the region spanning the Caucasus and Central Asia is drawing more international touring acts than ever before

Despite complex political and economic conditions, the region spanning the Caucasus and Central Asia is drawing more international touring acts than ever before.

Contributing factors include pent-up demand, state-funded tourism initiatives, and a redirection of business away from Russia, given the industry’s boycott of the country since it invaded Ukraine. As a result, destinations once peripheral to the global circuit are becoming viable stops.

Georgia is the clearest example. Starring Georgia, a government-backed programme, launched in 2023 and has…