Global Promoters Report 2026

Country Profile: Paraguay

Paraguay's live business is going through one of its most active and diversified periods

Paraguay’s live business is going through one of its most active and diversified periods. “The calendar combines international tours, established festivals, and a strong presence of local…

artists,” says Guada Báez Ferreira, PR and media at G5Pro, describing a market that has moved from steady growth to something more stable and predictable.

The shift shows most clearly in how Asunción is treated in regional routing. “For many years, Asunción depended on whether a tour’s route allowed…

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