Global Promoters Report 2026

Country Profile: Sweden

This year marks an exceptional year for international touring in Sweden, according to Richard Ardermark, head promoter at Live Nation Sweden

This year marks an exceptional year for international touring in Sweden, according to Richard Ardermark, head promoter at Live Nation Sweden. In July, Luke Combs played the biggest country concert ever staged in the Nordics, drawing more than 64,000 fans to Ullevi Stadium in Gothenburg.

Elsewhere, Bad Bunny sold out two nights at Strawberry Arena, with well over 100,000 tickets sold, making them the biggest Latin shows ever in the Nordic region. And later in the year, Swedish House Mafia will…

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