Country Profile: France
France's live sector is in rude health, but 2026 is shaping up as a turning point
France’s live sector is in rude health, but 2026 is shaping up as a turning point. “France remains one of the strongest live entertainment markets in Europe,” says Arnaud Meersseman, MD of AEG Presents France.
“Demand is still there, but audiences have become much more selective than they were immediately after the pandemic. People continue to prioritise live experiences, but they now expect every event to feel unique and worth the investment.”
Meersseman identifies rising production costs colliding with pressure…
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