Country Profile: Hungary

Demand for live music holds strong in Hungary, but audiences are becoming increasingly selective about what they spend their money on

Demand for live music holds strong in Hungary, but audiences are becoming increasingly selective about what they spend their money on, according to the promoter of Hungary’s largest all-arts and multi-genre festival.

“For us, this means that we have to create a strong and distinctive reason for people to choose our festival,” says Natália Jakab from The Valley of Arts in Balaton Uplands. “We are fortunate to have a very loyal audience, but we cannot take that loyalty for…