Country Profile: Mexico

Mexico's live business has entered a new phase: no longer the post-pandemic boom, but a market learning to manage its own scale

Mexico’s live business has entered a new phase: no longer the post-pandemic boom, but a market learning to manage its own scale. “The market is entering a stage of maturing growth,” says Fernanda Martínez, communications and PR director at OCESA.

Demand is still strong, she says, but audiences have become more selective, which forces promoters to understand each city precisely instead of relying on scale alone.

The clearest sign of that shift is the rise of residencies. Where…