Country Profile: Kenya

Kenya’s live entertainment market is extending beyond its established Nairobi base, with promoters now combining international touring, destination experiences, and sophisticated event production.

For Joy Wachira, who manages entertainment agency Madfun, the market’s willingness to take risks has helped establish it as one of East Africa’s most open markets for international artists. Madfun started as an events agency before expanding into ticketing, travel, corporate events, and entertainment strategy. Its recent touring work has included The Kingdom Tour with Maverick…

This premium content is available to subscribers only.

Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more

Subscribe

Already have an account? Sign In