Country Profile: Saudi Arabia

While regional conflicts have recently dictated otherwise, music tourism is a key part of the Kingdom’s plan

Saudi Arabia has rapidly become the Middle East’s most substantial live entertainment market, with the scale of its investment, population, and government ambition giving it an oomph few other territories can match.

The most visible force is MDLBEAST, whose SOUNDSTORM festival has evolved into the region’s flagship music event. The company has expanded beyond festival promotion into venues, radio, artist development, and industry infrastructure, with Onyx Arena in Jeddah, Beast House in Riyadh and the XP Music Futures conference…