Market Report: Brazil

Brazil’s ticketing market remains very competitive, but 2026 has been defined by consolidation, tech, and strategic partnerships

Brazil’s ticketing market remains very competitive, but 2026 has been defined by consolidation, tech, and strategic partnerships.

icketmaster has significantly expanded its reach through the acquisition of BaladAPP, adding 6m registered users and a strong presence in Brazil’s regional live market, while Ingresse secured an exclusive long-term ticketing partnership with promoter Bonus Track, incl. Primavera Sound São Paulo.

Independent promoter 30e has also become one of South America’s biggest ticket sellers, challenging traditional promotion models through exclusive artist…