Market Report: Mexico

Mexico’s market remains one of the world’s fastest-growing, but alongside booming demand, ticketing reform has become the biggest talking point

Mexico’s market remains one of the world’s fastest-growing, but alongside booming demand, ticketing reform has become the biggest talking point.

After complaints over Ticketmaster’s handling of BTS sales, consumer watchdog PROFECO fined the company MXN 5m+ and introduced transparency rules covering availability, venue maps, pricing, and add-ons.

Authorities have warned secondary platforms that they must comply with consumer-protection standards. Despite the crackdown, the market continues to thrive; live events now generate MXN 41bn+ annually, while music tourism…