International Ticketing Report 2026

Market Report: Italy

Italy’s ticketing sector is increasingly being shaped by competition for the country’s biggest venues as much as its on-sales

Italy’s ticketing sector is increasingly being shaped by competition for the country’s biggest venues as much as its on-sales.

Live Nation’s acquisition of ForumNet Group brings landmark venues including Milan’s Unipol Forum and Rome’s Palazzo dello Sport into its network, while CTS Eventim has responded by opening the new 16,000-capacity Unipol Dome in Milan, reinforcing TicketOne’s position as the country’s market leader.

Away from venue competition, Italy continues to lead Europe on anti-scalping…

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