Market Report: Thailand

Thailand’s ambitions to become a regional live entertainment powerhouse are gathering pace. The clearest sign came when Tomorrowland’s 2026 Thai debut sold out within hours, while Electric Daisy Carnival returned to Phuket in January this year following a successful launch.

Behind the scenes, the country’s ticketing infrastructure is evolving just as quickly. Live Nation recently entered a long-term partnership to operate and modernise Bangkok’s 12,000-capacity IMPACT Arena, integrating global venue and ticketing systems as Thailand competes for more international…

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