Market Report: Ghana

Ghana’s live entertainment sector is becoming firmly digital, driven by the rapid adoption of mobile money, QR-code ticketing, and multi-channel sales platforms

Ghana’s live entertainment sector is becoming firmly digital, driven by the rapid adoption of mobile money, QR-code ticketing, and multi-channel sales platforms.

Accessibility remains a key focus, with providers such as eGotickets, Veetickets, Ayatickets, and Aspec Hub offering tickets via websites, apps, WhatsApp, and USSD codes to reach consumers with varying levels of Internet access. The country’s famous Detty December season and events such as AfroFuture continue to attract significant diaspora and international demand, placing greater pressure on organisers…