Market Report: Poland

Behind Poland’s booming live entertainment sector, subtle changes are taking place in the way tickets are bought, paid for, and managed

Behind Poland’s booming live entertainment sector, subtle changes are taking place in the way tickets are bought, paid for, and managed. With attendance at cultural and sporting events rising by around 2.5m over the past year, operators are investing in faster, more seamless purchasing and entry.

Mobile payments through BLIK have become a defining feature of the checkout experience, while Ticketmaster and Eventim continue to expand verified mobile ticketing and official resale tools; Ticketmaster was the first platform in…