Market Report: Sweden

With the post-pandemic boom settling into a more sustainable rhythm, Sweden’s ticketing industry is turning its attention to what comes next

With the post-pandemic boom settling into a more sustainable rhythm, Sweden’s ticketing industry is turning its attention to what comes next – the country’s six largest ticketing platforms sold around 26m tickets across almost 95,000 events over the past year.

AXS continues to hold a leading position through Stockholm Live’s venues while also expanding across major sports properties, as Ticketmaster, Eventim, Tickster, Nortic, and Tixly compete across concerts, festivals, sport, and the arts.

Eventim is also strengthening its Nordic…