Market Report: The Philippines

Pressure continues to grow in the Philippines for stronger anti-scalping measures, reflecting growing concern around bots and secondary-market abuse

The biggest story in the Philippines in 2026 is the launch of SM Ticketmaster through a partnership with SM Prime, a move that could reshape one of Southeast Asia’s busiest live entertainment sectors by connecting Ticketmaster’s tech with some major venues.

At the same time, pressure continues to build for stronger anti-scalping measures. Promoters are adopting tighter controls; ticket caps, authenticated presale systems, queue-management tools, and identity-linked ticketing are becoming more common, reflecting growing concern around bots and secondary-market…