Market Report: Uruguay

Uruguay’s ticketing market remains relatively small but is among Latin America’s most digitally mature

Uruguay’s ticketing market remains relatively small but is among Latin America’s most digitally mature. In August, Ticketmaster entered the market through its acquisition of Red UTS.

Elsewhere, state-backed Tickantel continues to dominate official venues and cultural events, while Passline has expanded its presence across concerts and festivals with mobile ticketing, QR-code entry, and promoter management tools.

Private operators including AccesoYa are also investing in digital delivery, audience analytics, and streamlined event access. High levels of e-commerce adoption and…