Market Report: Greece

Following its introduction for professional sport, the state-backed Gov.gr Wallet is rapidly reshaping how fans enter live events in Greece

A state-backed digital identity system is rapidly reshaping how fans enter live events in Greece. Following its introduction for professional sport, the Gov.gr Wallet now sits at the centre of ticket…

verification for many major venues, with buyers linking tickets to government-issued ID and overseas visitors verifying entry using their passport’s NFC chip.

Elsewhere, Live Nation has invested in the leading promoter High Priority Promotions, while more.com and Ticketmaster are expanding innovations such as mobile-first ticketing, cloud…