International Ticketing Report 2024
Market Report: Australia
In 2024, Australia’s ticketing market stands at a crossroads of innovation and resilience. As digital solutions reshape the industry, economic headwinds test its adaptability. Yet, from global stadium tours to grassroots local scenes, the sector showcases remarkable diversity.
The hot tours of 2024 have been scorchers. Taylor Swift’s Eras Tour, covering two cities and seven stadiums (promoted by Frontier Touring) smashed presale records. P!nk’s Summer Carnival (Live Nation) became Australia’s second-largest tour ever, selling 970,000 tickets, just behind Ed Sheeran’s Divide tour.
Fred again..’s pop-up arena tour (TEG) sold 230,000 tickets without marketing, an unprecedented feat. However, music festivals have struggled, with several major events, including the iconic Splendour in the Grass and Spilt Milk,…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
Share this
