Market Report: Peru

Usually a thriving hub for international tours in Latin America, Peru’s live event industry is facing unexpected challenges of late due to a lack of major venues.

Primary ticketing While Teleticket, CTS Eventim-owned Punto Ticket, and Joinnus have established themselves as leading names in the market, the arrival of Ticketmaster in Peru in 2023 has swiftly changed the landscape.

The industry giant has created significant competition in ticket sales, challenging existing operators to evolve fast.

Punto Ticket general manager Paulo Antienza says: “This competitive environment also presents an opportunity for us to differentiate ourselves, leverage our strengths, and find creative solutions that set us apart and drive growth.”…