International Ticketing Report 2024
Market Report: Latvia
International acts are growing their share of sales in Latvia, but there is still scope to experiment with flexible pricing to ensure the sector doesn’t slip due to inflation-driven worries among consumers.
Primary ticketing Biļešu Serviss, a subsidiary of Piletilevi Group, is the strongest player, while Biļešu Paradīze offers services for local artists’ events. Small players include Aula, eKase, and Ticket Shop.
Distribution of sales
“The market is 90% digital/10% physical,” says Līga Rubine, CEO of Biļešu Serviss. “Mobile apps and digital wallets are increasingly popular,” she suggests. “Traditional printed tickets are less common but still used.”
“The market is 90% digital/10% physical.”
Value of market
…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
Share this
