International Ticketing Report 2024
Market Report: China
Following a banner 2023, which saw soaring ticket sales, multi-day artist shows in major cities, and a glut of new festivals across provincial regions, China’s live entertainment sector continues its seemingly unstoppable growth.
Primary ticketing Despite box offices’ availability at venues of all sizes, digital ticketing remains the foremost option for a large majority of live-event attendees. Ticketing powerhouses such as Damai and Maoyan have also incorporated blockchain technology to combat fraudsters and scalpers.
Six years after Alibaba announced its acquisition of Damai, the fourth quarter of last year saw the multinational tech behemoth’s film division pay $167m for a majority stake in the ticketing operator’s parent company Pony Media Holdings. The conditional…