International Ticketing Report 2024

Market Report: Saudi Arabia

With a population mostly made up of people under 30, demand for live entertainment is very high. Family entertainment tends to be more prevalent than music, but this is changing rapidly.

Primary ticketing The nascent entertainment market here has seen a mix of domestic and international ticketers establish themselves. Among the leading companies are Ticket, Evento, Webook, Ticketmaster KSA, Platinumlist, and Virgin Megastore, using technology by Lebanon-based B2B company Tixity.

“We’re seeing tremendous opportunities in emerging markets within the region”

“We’re seeing tremendous opportunities in emerging markets within the region,” says Andreas Müller – general manager and vice president of Ticketmaster Middle East. “The entertainment and events sector is…

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