Market Report: Canada

Rarely do companies operate exclusively in Canada and not in its southern neighbour, the US. The two markets are typically conjoined, though it’s the differences in regional and federal laws that set them apart.

Primary ticketing Ticketmaster is the main player in Canada, as it is south of the border. Other primary firms include AEG-owned AXS, Showpass, CTS Eventim, and SeatGeek, while venues often control ticketing on a more local level.

DICE entered the market this year.

Ticketmaster Canada has added improvements to mobile ticketing, which makes up 90% of their sales nowadays, and SafeTix and Smart Queue technology to streamline the process from purchase to entry.

As the US continues to grapple with its…