Market Report: Colombia

A diverse and blossoming live events market – despite inflation hitting hard – Colombia has increasingly become a key stop for international tours, particularly since the 13,000-cap Movistar Arena opened in Bogotá in 2019, becoming the most successful venue in the country with around 130 shows a year.

“We are growing a lot, and it is a market that hasn’t reached its maturity yet,” says Gabriel García, CEO of leading promoter Páramo Presenta, “so we are having a boom moment, and I think that is…